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Mr. Franz Viehbock, CEO of Baidefu Group, visited Shanghai Roth Steel Belt for inspection and guidance

来源:本站日期:2026-03-26

On March 20, 2026, Mr. Franz Viehböck, CEO of Berndorf Group and Austria's first astronaut, visited NAUT Shanghai, a subsidiary of the group—Shanghai Rotband Co., Ltd.—for a one-day inspection and exchange program. The visit aimed to gain in-depth insights into NAUT Shanghai's production operations, technological innovation, and market development, further strengthening strategic alignment between the group and its China-based subsidiary.

Accompanied by company management, Mr. Franz Viehböck visited the production workshops, technology research and development center, and core production lines. He carefully examined the manufacturing process and quality control procedures for steel strip products, attentively listened to the technical team's presentations on new product development, process optimization, and the advancement of intelligent manufacturing, and engaged in in-depth discussions with frontline technicians regarding production details and technical challenges.

During the visit, Mr. Franz Viehböck highly commended Shanghai Rotec Steel Belt for its achievements in product quality, technological innovation, and market expansion. He noted that as a key production base for the group in the Asia-Pacific region, Shanghai Rotec has consistently upheld the group's high-quality standards and sustainable development philosophy, providing strong support for the stable growth of the group's global business. At the same time, he expressed great expectations for the company's future technological upgrades and market strategy, encouraging the team to continue deepening their expertise in the steel strip sector, driving development through innovation, and further enhancing the group's competitiveness in the global high-end steel strip market.

After the inspection, Mr. Franz Viehböck took a group photo with the core management and technical team of Shanghai Rotex Steel Belt. Both parties expressed that this visit was highly efficient and productive, further strengthening their shared vision for development and laying a solid foundation for deeper collaboration and joint market expansion in the future.

Shanghai Rot Steel Belt Co., Ltd. will take this visit as an opportunity to continue upholding the philosophy of "quality first, innovation for long-term growth," leveraging the group's global resources and technological advantages to consistently provide domestic and international customers with higher-quality steel belt products and solutions, thereby supporting the high-quality development of China's manufacturing industry.


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